Sam has built extensive knowledge of the community sector in Western Australia across health and social services, in not-for-profit and government. He has a rare ability to combine ambition and practicality for mission driven organisations and systems. Sam works primarily within the communities practice area at Knowledge Society, leveraging his expertise in non-government service provision to support collaborations with community service organisations on key projects that deliver high social impact. His strengths include strategic problem solving, program design and management, impact driven collaboration and partnerships, and preparing organisations and programs to be investment-ready for non-government funders.

Influential work

  • Took an existing collaboration in homelessness to scale as part of a collective effort to reset the strategic approach of homelessness in Western Australia using global best practice.
  • Led the strategic planning process for one of Australia’s largest not-for-profit organisations including review of service strategy, impact of regulatory and industry reforms, and mergers and acquisition opportunities.
  • Led the design of the testing strategy for a major international event bringing together stakeholders from government, and private industry across the community, transport, policing and security, and major events sectors.
  • Managed a large-scale partnership between philanthropy, government and community designed to drive systemic change across health, social services and education.


  • Strategy
  • Service and strategic design
  • Nonprofit and government innovation
  • Systems thinking
  • Organisational change


Sam began his career in management consulting in London, working on strategic problems for FTSE 250 companies, he then held leadership roles at the London 2012 Olympic and Paralympic Games before emigrating to Western Australia. In Perth, Sam has held strategic leadership roles in community health, homelessness, COVID-19 response, strategy development and service design in the non-profit and government sectors. He holds a Bachelor’s degree in Biological Sciences from the University of Oxford and is a graduate of the University of Western Australia’s Emerging Leaders Innovating Across Sectors program. Sam can lead both internal and external teams to quickly make sense of a situation and plot a path forward.