Jethro is a leading Service and Strategic Designer with a passion for the way society treats its most vulnerable citizens, and the potential for innovative social services and adaptive systems to respond to complex social issues. Jethro has pursued the capability of design-led innovation practice to transform social services and policy contexts, including sector capability building, and the facilitation of transformative Codesign processes. Jethro is a skilled trainer and facilitator with an interest in the way Design embeds strategic and cultural goals in the practical touchpoints of day to day life and work. 

Influential work

  • Led service design and development of Foyer Oxford, a flagship project in the Australian Youth Homelessness Sector, and the largest youth accommodation project in Australia.
  • Led service design projects for codesign of the innovative ‘headspace Pilbara’ outreach trial, the launch of the ‘Homestretch’ project for the extension of the leaving care age, ‘Job Hive’ assisting young homeless people into employment, and ‘HomeForNow’ youth accommodation vacancy app.
  • Co-led sector wide Codesign project for a Western Australian action plan to end youth homelessness involving young people experiencing homelessness, nonprofit sector and government stakeholders.
  • Began an Australian first in-house Human Centred Design practice at nonprofit Anglicare WA


  • Service and strategic design
  • Nonprofit and government innovation
  • Co-design and citizen engagement
  • Facilitation


Before embracing the innovation potential of service design and co-design, Jethro dedicated his work to youth homelessness and youth work, leading flagship projects in the Western Australian nonprofit youth sector.  A passion for the journeys we have through the social systems that have been created, and how those might be transformed led Jethro to complete a Master of Design Futures at RMIT. The combination of social services leadership and formal design training allowed Jethro to develop one of Australia’s first in-house social design practices within Anglicare WA’s Innovation and Strategy team. In 2013, Jethro was named one of Business News’ 40 under 40 and in 2019 was awarded a Westpac Social Change Fellowship for his work in social innovation.